Litigation Finance in the Market Square--A Non-Market Strategy Approach, forthcoming Southern California Law Review (2025), with Will Marra.

The Business Ethics of Litigation Finance, forthcoming Journal of Theoretical Inquires (2025).

Valuing Corporate Compliance, 109 Iowa Law Review 541, with Todd Haugh.

Measuring Fair Use's Market Effect, 6 Wisonsin Law Review 1467 (2022), with Mike Schuster.

Academia in Court: How Marketing Scholarship Informs the Law, Impact at JMR, (July 2022), with Dave Reibstein, Christopher Borek, Robert Vigil.

The Myth of the Chilling Effect, 35 Harvard Journal of Law & Technology 267 (2022).

Damaged Damages: Errors in Patent and False Advertising Litigation, 73 Alabama Law Review 385 (2021), with Dave Reibstein.

Brand as Promise, Journal of Business Ethics (2021), with Vikram R. Bhargava.

The Shadows of Litigation Finance, 74 Vanderbilt Law Review 563 (2021), with Will Marra.

The Corporate Pro Se Litigant, 82 Ohio State Law Journal 77 (2021).

Towards an Objective Measure of Trademark Fame, 54 UC Davis Law Review 431 (2020), with Mike Schuster.

Measuring Trademark Dilution by Tarnishment, 95 Indiana Law Journal 683 (2020), with Dave Reibstein.

Fully and Barely Clothed: Case Studies in Gender and Religious Discrimination in the Wake of Citizens United and Hobby Lobby, 12 Hastings Business Law Journal 133 (2016).

"Americans Saw Their Country As More Politically Stable After the Capitol Assault. Why?", US News and World Report (April 2021), with Dave Reibstein.

"Exploring the Shadows of Litigation Finance", The CLS Blue Sky Blog, (January 2021) (with Will Marra).

"Are Online Dating Apps Swiping Left on Black Lives Matter", Thompson Reuters (June 2020), with Vik Bhargava.

"Just Because You Test Positive for Antibodies Doesn't Mean You Have Them", The New York Times (May 2020), with Todd Haugh.

"The Branding of a Pandemic: What Works and What Doesn't", The San Francisco Chronicle (March 2020), with Vik Bhargava.

"America Great Again? Not According to Americans", US News and World Report (Jan. 2020), with Dave Reibstein.

"The Importance of Nation Branding", US News and World Report (March 2018), with Dave Reibstein.

"Is America Great Again? Data says No", US News and World Report (Jan. 2018), with Dave Reibstein.

"Why Swiping Right on Everyone isn't a Winning Strategy", The Washington Post (Nov. 2015).

"The Lemon that is Lululemon", Huffington Post (June 2014).