Publications and Working Papers
Towards an Objective Measure of Trademark Fame, UC Davis Law Review forthcoming 2021, with Mike Schuster.
The Corporate Pro Se Litigant, Ohio State Law Journal forthcoming 2021.
Measuring Trademark Dilution by Tarnishment, 95 Indiana Law Journal 683 (2020), with Dave Reibstein.
Fully and Barely Clothed: Case Studies in Gender and Religious Discrimination in the wake Citizens United and Hobby Lobby, 12 Hastings Business Law Journal 133 (2016).
Damaged Damages: Errors in Measuring Patent and False Advertising Damages (Under Review), with Dave Reibstein.
Boycotting as Ethical Consumerism (working paper).
Marketing's Ethical Blindspot: Catering to Consumer Preferences (working paper).
"Are Online Dating Apps Swiping Left on Black Lives Matter", Thompson Reuters (June 2020), with Vik Bhargava.
"Just Because You Test Positive for Antibodies Doesn't Mean You Have Them", The New York Times (May 2020), with Todd Haugh.
"The Branding of a Pandemic: What Works and What Doesn't", The San Francisco Chronicle (March 2020), with Vik Bhargava.
"America Great Again? Not According to Americans", US News and World Report (Jan. 2020), with Dave Reibstein.
"The Importance of Nation Branding", US News and World Report (March 2018), with Dave Reibstein.
"Is America Great Again? Data says No", US News and World Report (Jan. 2018), with Dave Reibstein.
"Why Swiping Right on Everyone isn't a Winning Strategy", The Washington Post (Nov. 2015).
"The Lemon that is Lululemon", Huffington Post (June 2014).