
Suneal Bedi
Assistant Professor | Kelley School of Business, Indiana University
Intellectual Property, Marketing Law/Ethics, Brand Strategy, First Amendment
Suneal Bedi is an Assistant Professor of Business Law and Ethics at the Kelley School of Business where his research focuses on intellectual property, marketing law/ethics, and brand strategy. Professor Bedi is also an affiliated faculty member at the Center for IP Research and the Center for Law, Culture, and Society at the Indiana University Maurer School of Law. He teaches classes in business ethics, corporate law, and fashion law/ethics.
Read MorePublications and Working Papers
1
The Shadows of Litigation Finance, Vanderbilt Law Review forthcoming (2021), with Will Marra.
2
Towards an Objective Measure of Trademark Fame, 54 UC Davis Law Review 431 (2020), with Mike Schuster.
3
Measuring Trademark Dilution by Tarnishment, 95 Indiana Law Journal 683 (2020), with Dave Reibstein.
4
The Corporate Pro Se Litigant, Ohio State Law Journal forthcoming (2021).
5
Fully and Barely Clothed: Case Studies in Gender and Religious Discrimination in the wake Citizens United and Hobby Lobby, 12 Hastings Business Law Journal 133 (2016).
6
Damaged Damages: Errors in Measuring Patent and False Advertising Damages (Under Review), with Dave Reibstein.
7
Boycotting as Ethical Consumerism (working paper).
8
Marketing's Ethical Blindspot: Catering to Consumer Preferences (working paper).