Assistant Professor | Kelley School of Business, Indiana University
Intellectual Property, Marketing Law/Ethics, Brand Strategy, First Amendment
Suneal Bedi is an Assistant Professor of Business Law and Ethics at the Kelley School of Business where his research focuses on intellectual property, marketing law/ethics, and brand strategy. Professor Bedi is also an affiliated faculty member at the Center for IP Research and the Center for Law, Culture, and Society at the Indiana University Maurer School of Law. He teaches classes in business ethics, corporate law, and fashion law/ethics.
Publications and Working Papers
The Myth of the Chilling Effect, Harvard Journal of Law & Technology forthcoming (2022).
Damaged Damages: Errors in Patent and False Advertising Litigation, Alabama Law Review forthcoming (2022), with Dave Reibstein.
Brand as Promise, Journal of Business Ethics (2021), with Vikram R. Bhargava.
The Shadows of Litigation Finance, 74 Vanderbilt Law Review 563 (2021), with Will Marra.
The Corporate Pro Se Litigant, 82 Ohio State Law Journal 77 (2021).
Towards an Objective Measure of Trademark Fame, 54 UC Davis Law Review 431 (2020), with Mike Schuster.
Measuring Trademark Dilution by Tarnishment, 95 Indiana Law Journal 683 (2020), with Dave Reibstein.
Fully and Barely Clothed: Case Studies in Gender and Religious Discrimination in the Wake of Citizens United and Hobby Lobby, 12 Hastings Business Law Journal 133 (2016).
Boycotting as Ethical Consumerism (working paper).
Marketing's Ethical Blindspot: Catering to Consumer Preferences (working paper).