Suneal Bedi

Suneal Bedi is an Associate Professor of Business Law and Ethics and a Jerome Bess Faculty Fellow at the Kelley School of Business where his research focuses on intellectual property, marketing law/ethics, and corporate strategy. Professor Bedi is also an affiliated faculty member at the Center for IP Research and the Center for Law, Culture, and Society at the Indiana University Maurer School of Law. He teaches classes in business ethics, corporate law, and fashion law/ethics.

His research employs multiple methods (including quantitative, philosophical, and experimental) to answer business-relevant questions that sit at the intersection of law, business, and public policy. Professor Bedi's work has been published or is forthcoming in the Iowa Law Review, Vanderbilt Law Review, Harvard Journal of Law & Technology, Alabama Law Review, Indiana Law Journal, Ohio State Law Journal, Journal of Business Ethics, amongst other journals.

He has also written for the New York Times, Forbes Magazine, US News and World Report, The SF Chronicle and other media outlets. In addition, he has assisted with intellectual property disputes providing theoretical and empirical analysis and provides ongoing branding/ethics consulting.

Before academia, Professor Bedi worked as a corporate private equity attorney at Ropes & Gray LLP.

For speaking engagements or consulting opportunities he can be reached at sbedi@iu.edu.

Blog

PhD, The Wharton School

MS, The Wharton School

JD, Harvard Law School

BA, Swarthmore College

Litigation Finance in the Market Square--A Non-Market Strategy Approach, forthcoming Southern California Law Review (2025), with Will Marra. 

The Business Ethics of Litigation Finance, forthcoming Journal of Theoretical Inquires (2025).

Valuing Corporate Compliance, 109 Iowa Law Review 541, with Todd Haugh.

Measuring Fair Use's Market Effect, 6 Wisonsin Law Review 1467 (2022), with Mike Schuster.

Academia in Court: How Marketing Scholarship Informs the Law, Impact at JMR, (July 2022), with Dave Reibstein, Christopher Borek, Robert Vigil.

The Myth of the Chilling Effect (under review).

The Myth of the Chilling Effect, 35 Harvard Journal of Law & Technology 267 (2022).

Damaged Damages: Errors in Patent and False Advertising Litigation, Alabama Law Review forthcoming (2022), with Dave Reibstein. 

Damaged Damages: Errors in Patent and False Advertising Litigation, 73 Alabama Law Review 385 (2021), with Dave Reibstein. 

Brand as Promise, Journal of Business Ethics (2021), with Vikram R. Bhargava.

The Shadows of Litigation Finance, Vanderbilt Law Review forthcoming (2021), with Will Marra.

The Shadows of Litigation Finance, 74 Vanderbilt Law Review 563 (2021), with Will Marra.

The Corporate Pro Se Litigant, Ohio State Law Journal forthcoming (2021).

The Corporate Pro Se Litigant, 82 Ohio State Law Journal 77 (2021).

Towards an Objective Measure of Trademark Fame, 54 UC Davis Law Review 431 (2020), with Mike Schuster.

Measuring Trademark Dilution by Tarnishment, 95 Indiana Law Journal 683 (2020), with Dave Reibstein.

Fully and Barely Clothed: Case Studies in Gender and Religious Discrimination in the wake Citizens United and Hobby Lobby, 12 Hastings Business Law Journal 133 (2016).

Fully and Barely Clothed: Case Studies in Gender and Religious Discrimination in the Wake of Citizens United and Hobby Lobby, 12 Hastings Business Law Journal 133 (2016).

Academic Publications

Suneal Bedi CV (Feb 2025).pdf

Resume

"Americans Saw Their Country As More Politically Stable After the Capitol Assault. Why?", US News and World Report (April 2021), with Dave Reibstein. 

"Exploring the Shadows of Litigation Finance", The CLS Blue Sky Blog, (January 2021) (with Will Marra).

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